Display banners

The familiar rectangles in a page's ad positions: leaderboard, medium rectangle, half page and mobile interstitial. They are the easiest to buy at volume and the easiest to ignore, so they work best when the offer is already clear and the creative is legible at a glance. We supply them as static images or lightweight HTML5, always within the page weight limit of the site carrying them.

Native and sponsored cards

An article-shaped card that sits inside a feed, labelled as sponsored. Native placements earn more attention than banners because they match the surrounding content, which is exactly why the labelling matters: we keep the sponsored mark visible and we do not let the copy impersonate editorial. These are the placements we most often recommend for a first campaign.

Video and pre-roll

Short video slots before or inside player content, bought on a cost-per-view basis with the skip behaviour stated in the plan. Video needs real footage or a designed motion asset; a slideshow of stills is usually a worse buy than a strong banner at the same budget. We check the first two seconds, the audio-on and audio-off states, and the end card before anything runs.

Newsletter placements

A block inside a publisher's email edition, sold per send. Newsletters deliver one impression per reader rather than many, so they suit a clear announcement, an event or a high-value offer rather than a frequency campaign. The plan states the send dates and the audience size the publisher reports, not a projection of our own.

What we will not place

We do not buy placements that require misleading creative, automatic audio, fake interface elements or unlabelled sponsored content. If a placement only performs under those conditions, it is not a placement we will sell you. The advertising standards page sets this out in full.