What happens between paying and going live
A managed campaign is a short, predictable sequence: agree the brief, approve a placement plan, pass a setup check, then run and report. Nothing is bought before you approve the plan, and the schedule is written down rather than implied.
See the packages
The five steps in full
This is the version with the details, including what we need from you at each step.
01
Brief
A call plus a written brief: what you sell, who buys it, which markets, the monthly budget, the landing pages and who signs off creative. One page is enough.
02
Placement plan
We send the sites and slots, the formats and sizes, the expected delivery for the budget, and the placements we recommend against. You approve or change it in writing.
03
Tracking and setup
Click tracking and the landing page are checked before launch, creative is resized and compressed, and any claim in the copy is verified with you.
04
Live, paced and rotated
The campaign runs with delivery checks every few days. Creative that underperforms is rotated out; we tell you when we make that call and why.
05
Report and next month
You get delivery, spend, what we changed, what we would change next, and whether we think the budget should move. Then you decide whether to continue.
Questions about how it runs
Do I have to provide the creative?
You provide the message and the landing page; we adapt it to every size and format in the plan. If you have no artwork at all, send the copy and existing product images and we will build the banner set as part of setup, or quote it separately if it needs more than adaptation.
Can I choose exactly which sites my ads appear on?
You can name sites to include and sites to exclude, and we will tell you honestly whether the budget supports them. On smaller budgets, naming twenty sites spreads the money too thin to measure anything, so we usually recommend fewer placements and more delivery in each.
What happens if the campaign underdelivers?
The plan states the delivery we expect for the budget. If a placement cannot deliver it, we move the budget to another placement in the same plan and tell you in the next report. We do not quietly leave money unspent.
Is there a minimum term?
No annual contract. Packages are billed monthly and can be cancelled before the next month starts. Setup is a one-off charge because the plan, tracking and creative adaptation happen once.
Send a brief, get a placement plan
Tell us what you sell, who buys it, the markets and the monthly budget. We reply with placements, expected delivery, a fixed price and the earliest start date, usually within two business days.